When is it Time to Invest in a Website Copy Review?

Apr 29

Written By Emily

Not sure if your website copy is doing its job? If your site isn’t bringing in the right clients (or any at all) it might be time for a website copy review.

A good one can uncover what’s missing, what’s confusing, and what needs fixing so your words actually work (as in: bring in leads, bookings, and sales).

In this quick guide, we’ll break down what a website content audit includes, who it’s for, and how to know when your site’s due for one.

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What is a Website Copy Review?

Think of a website copy review like a second set of eyes (professional, strategic eyes) on the words you’ve written to sell your services.

It’s not just a grammar check. It’s a deep dive into what’s working, what’s not, and what’s silently stopping people from hitting “book now.”

A good review looks at the flow, clarity, structure, and messaging across your site. It shows you how to turn vague copy into clear, confident words that speak directly to your dream clients.

It’s basically your shortcut to a website that sounds like you and actually sells what you do.

Here’s what’s typically included in a website copy review (AKA website content audit):

A full audit of your website copy (home, about, services, wherever your clients make decisions).
Strategic feedback on your messaging, structure, and calls-to-action.
Suggestions to make your content clearer, more engaging, and more persuasive.
Notes on what’s missing, what’s confusing, and where you're losing potential clients.
Practical tips and plug-and-play copy ideas to help you improve your words fast.
A detailed PDF report jam-packed with suggestions, edits, and tutorials.

Who Needs a Website Copy Review?

copywriter conducting website copy review

Anyone who owns a website can benefit from a copy review. But how do you know if you need one?

If you can relate to any of these statements, a website content audit will be incredibly valuable:

“I’m not sure if my core message is clear and connecting with ideal clients.”
“I can’t figure out if people understand and enjoy my content or if they’re leaving my website confused.”
“I’m tired of guessing the best layout/message/USP for my service.”
“I’m not getting enough conversions, and my sales are inconsistent.”
“I want my website to showcase my services and make me look like an expert!”
“I’m embarrassed to send clients to my website; it’s just not representing me well enough.”

Crafting high-converting, binge-worthy content for your website can feel daunting. A website copy review is the reassurance you need that your content is persuasive, exciting, and clearly communicating value to your ideal clients.

Website Copy Review Examples

So, what do you actually get when you invest in a website copy review?

Some audits are video-based, and you’ll get a recording of a website auditor going through your website and showing you what to work on.

The problem with that is you need to keep pausing, rewinding, and replaying to get all the value.

For my clients, I create in-depth, 30+ page PDF reports filled with tutorials, copy templates, keyword lists, and more.

I break down all of my advice into actionable sections to make it easy for you to go through step-by-step and make impactful changes to your website.

Here’s a peek at the real, practical changes I help service providers make every day:

Before: A service page that opens with “Welcome to my website!”
After: A headline that speaks directly to your ideal client’s problem — and makes them want to keep reading.
Before: Rambling paragraphs that list what you do
After: Clear, confident copy that shows the value of your offer and guides readers toward booking.
Before: No call-to-action (or five competing ones)
After: A simple, strategic next step that tells your client exactly what to do next.
Before: “I’m passionate about helping people…”
After: Messaging that’s specific, client-focused, and sounds like you, not a corporate robot.

These are the kinds of tweaks that turn a nice website into one that actually converts.

From Confused Clients to Consistent Sales

Here’s an example from a recent website audit I did for a client.

My client was a renowned investment expert with an incredible work history for some of the top financial institutions in the UK.

But he wasn’t making sales.

His website was cluttered and confusing, no one understood what he did when they landed on it, and he spent most of his time trying to clarify his offers to potential clients.

I created an in-depth 40+ page website copy review report that outlined exactly what he needed to change to start making consistent sales.

I included copy examples, templates, explainers, and more to make the process incredibly easy. Here’s a sneak peek at just some of the report pages:

This in-depth report showed my client exactly what to change on his website to improve clarity, conversions, and brand authority.

I took all the guesswork out of the updates by providing copywriting templates, keyword lists, blog titles, layout options, and more.

This report gave Simon the freedom to make changes at his own pace without the need to invest in an expensive graphic designer or marketing agency.

How Much is a Website Content Review?

The cost of a website content audit depends on the depth of the review. Some cost thousands and take months to complete.

But if you’re still building your service business, you probably don’t have the time or money for that!

I began offering website audits to service-based business owners to give them an affordable way to improve their websites and start seeing real growth in their brands.

My website copy review service costs just £397.

You don’t need to invest thousands to grow a profitable service-based business; you just need actionable insights and proven strategies.

Which is exactly what I offer my clients!

What’s Included in a Website Copy Review?

A website content audit aims to show you what to change to make your website more engaging, persuasive, and exciting for visitors.

You’ll receive an in-depth review of all the major pages (home page, about page, service page, contact page, product page, and blog) to show you what’s working well and what you need to improve.

You’ll get a value-packed PDF website copy audit report that clearly outlines all the feedback, advice, and suggestions you need to effectively update your site.

Here’s a website content review checklist to show you what’s included:

Copywriting templates — swipeable website copy examples you can use to seriously improve conversions.
In-depth feedback — step-by-step tutorials on how to improve your website copy for growth.
Structure review — is your site structure optimised for clicks, or does it need work?
A blog title bank – Get feedback on your current blog content and a full list of high-converting blog titles to make content creation a breeze.
Keyword bank– A curated list of the best keywords to target on web pages and blog posts to start ranking in searches.

I also include the Booked-Out Website Kit as a free gift for my clients to help them nail their SEO, blogging, and backlink building efforts.

You can check out my entire website copy review process here.

What Do You Receive in a Website Content Audit?

So, what are the deliverables?

You’ll start with a client questionnaire that gives your website auditor everything they need to know about your website, including your current challenges, goals, keyword plan, and more.

Once your website copy review is complete, you’ll get a detailed 30+ PDF report with step-by-step guidance on your website copy.

I like to split the reports up into sections covering each webpage. My clients find this easiest to work through and make changes as they go.

As a bonus, I send my bestselling Booked-Out Website Kit to all my clients for free. This gives detailed tutorials on how to improve website SEO to skyrocket traffic and rankings.

Why Get a Website Content Audit?

Hiring a copywriter to overhaul your website is expensive. You’ll pay thousands for brand-new copy, but you don’t need to start from scratch if you already have your pages built out.

If you already have website content but want to seriously improve it, a website review is the perfect option.

Boost Client Sign-Ups

The best part about optimising website content is better Google rankings and conversions. Service providers underestimate the amount of persuading visitors need to buy their services.

If your website content isn’t persuasive, engaging, and targeted, you won’t make consistent sales.

But with the insights from a website copy review, you’ll start to see much better conversions from your service pages, blog posts, and CTA buttons.

There’s nothing better than getting a message from an excited client that says, “I just found your website, and you’re exactly what I’ve been looking for!”

Establish Yourself as an Expert

I’ve worked with some of the top service providers in different industries, but you’d never know it from their websites.

One of my previous clients had won a prestigious industry award and had several high-profile clients but didn’t mention it on their website once. Showcasing these achievements helped to seriously boost their authority and trust with visitors.

Your website should quickly and effortlessly showcase your expertise to create a buzz around your offers. If yours is falling short, a website copy review will fix it.

Open Up New Opportunities

Whether it’s landing a speaking gig, a podcast interview, or a publishing deal for a new book, your website acts as your storefront that sells you.

We want podcast hosts, agents, and editors to land on your website and get excited about working with you. With an audit of website content, you’ll easily sell yourself and land more opportunities that expand your brand.

How to Find the Right Website Content Auditor

The final question is, how do you find the right website audit service? Here are a few tips for finding website copy review services:

Find someone who works within your niche – I offer reviews for small business owners, service providers, and freelancers. If you’re a software agency, you’ll want someone within that wheelhouse.
Make sure you like their content – take a stroll through the content of any potential website auditors. If you don’t like their brand or content, you won’t like their advice on how to improve yours!
Get aligned on your website goals – your website auditor should be as passionate about your website as you. Find someone who understands your goals and wants to help you reach them.