Time for a Website Content Review? Here’s How to Do It Right

Website Content

Jul 4

Written By Emily

Let’s be honest: when was the last time you actually read your own website content?

If you're cringing at your copy, noticing outdated info, or wondering why no one’s clicking your “Book now” button…it’s time for a website content review.

Fortunately, you don’t need a professional copywriter or a complete rebrand to fix it.

In this post, I’ll walk you through how to do a simple, strategic website content audit that helps you clean up your messaging, tighten your copy, and make your website content work harder for your business.

Whether you’ve had your site for three months or three years, this process will help you spot what’s working, what’s not, and what’s missing, so you can stop second-guessing and start converting.

What is a Website Content Review?

A website content review (also called a website copy audit) is a strategic check-in with your existing website copy. It’s your chance to pause, evaluate, and make sure the words on your site still reflect your offers, attract the right clients, and lead people to take action.

Think of it as a mini health check for your website, one that looks at more than just grammar. A good website copy review helps you spot:

Confusing messaging
Outdated info
Weak calls to action
Content gaps that are costing you sales

You don’t always need a full rebrand or a total rewrite. Sometimes, a few smart edits are all you need to make your website magnetic.

Want expert eyes on your site? I offer professional website content reviews where I review your copy, flag the problem areas, and give you clear, actionable suggestions to improve your site’s clarity, messaging, and conversion potential, without starting from scratch.

Learn more about the Website Content Audit service →

small business owner conducting website content review

Signs You Need to Review Your Website Content

Not sure if your website needs a content review? Here are a few telltale signs:

You feel slightly embarrassed sending people to your site.
Visitors don’t seem to understand what you actually do.
You’ve changed your services, but your site hasn’t caught up.
You’re getting traffic, but not inquiries.
You wrote your copy over a year ago and haven’t touched it since.

If you’re nodding along, don’t panic. It doesn’t mean you’ve failed; it just means your site needs a little tune-up.

What to Look for During a Website Content Review

This is where you roll up your sleeves and look at your content with fresh eyes, like a potential client would.

Grab a notebook or Google Doc, open your site, and go page by page. Ask yourself the following questions as you review each section:

Homepage

Can someone instantly tell what I do and who I help? (Check your above-the-fold headline.)
Do I clearly guide visitors to the next step (like your services or contact page)?
Does it feel client-focused, not just “me me me”?

🛠 Quick Fix: Add a benefit-driven headline and one clear call-to-action button.

Services Page

Are my offers explained in plain language (no jargon)?
Does each service show the outcome/benefit, not just the features?
Is it easy for someone to know how to book or get in touch?

🛠 Quick Fix: Add a “You’ll walk away with…” section under each service to make the value crystal clear.

About Page

Is this page more than just a bio? Does it connect with the reader?
Does it show your personality and build trust?
Are there strategic links back to your services or contact page?

🛠 Quick Fix: Start your About page with “You’re here because…” to make it immediately relevant to the client.

Calls to Action

Are your CTAs clear, specific, and repeated across your site?
Is there always a next step for your reader to take?

🛠 Quick Fix: Replace weak CTAs like “Learn More” with action-focused phrases like “See My Services” or “Book Your Free Call.”

Overall Voice + Clarity

Does the copy sound like you—confident, warm, clear?
Are you speaking directly to your ideal client, not trying to appeal to everyone?
Are there sections that feel vague, bloated, or outdated?

🛠 Quick Fix: Read your copy out loud. If you stumble or cringe… it probably needs a rewrite.

Feeling overwhelmed already? Don’t worry—you don’t have to audit your entire site alone.

With a personalised website content review, I do all this for you and give you a clear, no-fluff action plan to boost your site’s clarity, confidence, and conversion power.

See what’s included in the Website Content Audit →

Common Content Mistakes to Watch For During Your Content Review

Even the most seasoned service providers fall into these traps, but it doesn’t mean your site’s a disaster. But if you spot any of these, it’s time for a clean-up:

Vague headlines that say nothing: “Helping You Thrive” isn’t telling anyone what you do. Lead with the result or the audience: “Brand Strategy for Small Business Owners Who Want to Stand Out.”
You-focused copy that forgets the reader: If every sentence starts with “I” or “We,” your client will check out fast. Shift to “you” language. Make them the hero of the story.
Too many choices, too little action: Are you linking to 5 different things from one section? That’s decision fatigue. Give people one clear action to take on each page.
No proof that what you do actually works: If you’re not sharing testimonials, client results, or case studies, you’re asking people to take a leap of faith. Add at least 1–2 client quotes that highlight outcomes.
Outdated info or offers: Still mentioning an old service you no longer offer? Saying “Now booking 2022”? Oof. Do a quick sweep for old timelines, prices, and program names.

What to Do With What You Find During Your Website Content Review

Congrats! You’ve spotted what’s working and what’s dragging your site down. Now it’s time to take action.

Here’s a simple plan to make your website content review actually move the needle:

Sort your list:
Break your notes into three piles: fix now, tweak later, and keep as is. Focus on the fixes that will have the biggest impact first.
Prioritise quick wins:
Can you update headlines or CTAs in 10 minutes? Do that first. Small changes often make a big difference fast.
Schedule your updates:
Block out time in your calendar to tackle your fixes. Setting deadlines makes it less likely you’ll keep pushing it off.
Test your new copy:
After updates, ask a friend or colleague to read your site and give honest feedback. Fresh eyes catch what you miss.
Track results:
Use simple tools like Google Analytics or your website platform’s stats to see if your changes increase traffic, engagement, or bookings.

When to Get Help vs DIY Your Website Content Review

Doing a website content review yourself is totally doable, especially with this guide in hand. But sometimes, it’s hard to see the wood for the trees.

Here’s how to know when it’s time to call in some expert backup for a website content review:

You’ve spent hours (or days!) staring at your copy but still feel unsure about what needs fixing.
You’re overwhelmed by all the changes your site needs and don’t know where to start.
You want a fresh perspective that’s tailored to your unique brand and ideal clients.
You need actionable, clear feedback, not vague advice or generic “fix your homepage” tips.

If any of that sounds familiar, you’re exactly who I created my professional Website Content Audit for.

I’ll review your entire website copy, identify what’s working and what’s not, and give you a straightforward action plan so you can: