
THE BLOG
The blog is filled with how-tos, tutorials, and round-ups to teach you all there is to know about SEO, website content writing, and brand-building.
Website Footer Content: The SEO Boost You Didn’t Know You Needed
Your website footer might be at the bottom, but it can do big things for your traffic and SEO. Here's what to include to make it work hard for you.
How I Use Old Blog Posts to Book Clients on Autopilot
Think blogging is dead? Not even close. Here's how I use old blog posts to bring in dreamy, ready-to-work-with-me clients without posting daily.
How to Build Backlinks in Huge Publications for Free
Learn how to build high-quality backlinks that boost your Google ranking and bring in clients—no spammy tactics or PR budget needed.
How to Use ChatGPT to Write Blogs That Actually Book Clients
Learn how to use ChatGPT to write blog posts that actually sound like you and bring in traffic, leads, and clients. Includes tips, examples, and prompts to help you get the most out of AI.
12 Easy Sales Copy Tweaks That Tripled My Bookings in 2 Months
Struggling to book clients from your website? These 12 easy sales copy tweaks will help you write clearer, more compelling copy that actually converts and turns more visitors into excited clients.
How to Build Website Traffic with Pinterest (Without Living on Social Media)
Discover how to use Pinterest to build traffic on your terms. Especially if you're introverted, time-poor, or just over the social media hustle, like I was!
How to Get Clients Without Social Media: 7 Proven Strategies for Service-Based Businesses
Tired of the scroll? Learn how to get clients without social media using chill, proven strategies like SEO, blogging, and referrals—no dancing required.
How I Exploded My Website Traffic With Zero Marketing Budget
Want to know how to boost website traffic for free? This post has all my favourite traffic building tips and must-know mistakes to avoid!
How to Write Homepage Copy That Makes You Sound Like an Expert
Want to know exactly how to write homepage copy that engages visitors and boosts sales? Read this homepage content guide!
What is Copywriting? The Complete DIY Guide for New Service Providers
You cannot have a successful online business without copywriting. But what is copywriting? What does copywriting mean, and what do copywriters do? Let’s find out!
9 Unconventional Blogging Tips to Book More Clients
You already know that blogging is a crazy effective marketing strategy. But how do you make it work for your service-based business? Time for some blogging tips!
5 Binge-Worthy Website Copy Examples
What does it actually take to write persuasive website copy? Let’s look at real-life website copy examples from successful entrepreneurs and break down the secret sauce they use to get results.
The Ultimate Website Content Checklist for Service-Based Businesses
Snag the full website content checklist that shows you exactly what to include on every page of your website to optimise for sales and traffic.
Time for a Website Content Review? Here’s How to Do It Right
The 11-point website content review checklist has everything you need to optimise your SEO, content, and marketing strategy.
7 Free Website Optimisation Tips That Actually Book Clients
Discover the best website optimisation strategies for showing up in Google searches and boosting website traffic in as little as three months.
6 Warning Signs You Need a Website Content Audit Fast
A website content audit helps you feel confident in your website and makes sure your site is the best it can possibly be. But how do you know if you need a website content audit? Here are 6 glaring red flags that you should work with a content auditor.
What is Content Marketing? The Ultimate Beginner’s Guide
Let’s take it back to basics and look at what content marketing is and how you can create an easy, effective content marketing strategy for your service business.
How to Craft Website Copy That Converts Readers into Clients
Here are the no-BS tips I give to my clients when they want to improve their website copy.
7 Best Free Keyword Research Tools for SEO
There are thousands of free keyword research tools online, but which ones are actually worth using? Find out here!