SEO has changed. Keywords matter far less than clarity, trust, and expertise. Here’s what Google actually rewards now, and how service businesses can use it to build lasting visibility.

Your website footer might be at the bottom, but it can do big things for your traffic and SEO. Here's what to include to make it work hard for you.

The real magic of content marketing is it compounds. Let’s break down how I intentionally structure and maintain older content so it continues to drive results long-term without feeling like another “autopilot” hack.

Learn how to build high-quality backlinks that boost your Google ranking and bring in clients—no spammy tactics or PR budget needed.

AI can’t create strategy, only amplify it. Here’s how to use ChatGPT the way content strategists do: to think deeper, write smarter, and stand out online.

Better sales copy isn’t louder; it’s clearer. Here’s how strategic clarity and small tweaks transformed my website into a high-converting asset.

Visibility isn’t about being everywhere. It’s about being findable where it matters. Here’s how to grow your business without living on social media.

Want to know how to boost website traffic for free? This post has all my favourite traffic building tips and must-know mistakes to avoid!

Want to know exactly how to write homepage copy that engages visitors and boosts sales? Read this homepage content guide!

Great copy doesn’t push people to act, it makes action feel inevitable. Here’s how strategic copywriting turns words into results.

You already know that blogging is a crazy effective marketing strategy. But how do you make it work for your service-based business? Time for some blogging tips!

What does it actually take to write persuasive website copy? Let’s look at real-life website copy examples from successful entrepreneurs and break down the secret sauce they use to get results.

Snag the full website content checklist that shows you exactly what to include on every page of your website to optimise for sales and traffic.

The 11-point website content review checklist has everything you need to optimise your SEO, content, and marketing strategy.

Discover the best website optimisation strategies for showing up in Google searches and boosting website traffic in as little as three months. 

A website content audit helps you feel confident in your website and makes sure your site is the best it can possibly be. But how do you know if you need a website content audit? Here are 6 glaring red flags that you should work with a content auditor.

Let’s take it back to basics and look at what content marketing is and how you can create an easy, effective content marketing strategy for your service business.

Here are the no-BS tips I give to my clients when they want to improve their website copy.

There are thousands of free keyword research tools online, but which ones are actually worth using? Find out here!